Standard printing that utilizes black ink or colored ink may not provide the visual appeal you are seeking. Although standard printed products will provide an air of professionalism to tradeshow printouts, company brochures, and other branded materials, the addition of embossing can make your printed products shine above those of your competitors.

Embossing

Embossing uses a combination of etched dies and heat to raise lettering and graphics. The embossing process can be used to draw attention to a headline or to add emphasis to a business name or logo. Embossing provides printed products with a textured surface. The custom process will provide a 3-D effect that will draw the eyes to the words and pictures that have been embossed.

Many printing services are conducted along with an embossing service. If you have been seeking an upgrade in your advertising materials, seek a print shop that provides a range of services that are designed to prepare unique printed media that can be shared with your target audience.

Planning

If you own some printed materials that possess a layout that you are fond of, you may want to use the same type of layout for your future printed items. You can, however, ask a print shop operator to enhance the current designs. Gather up the printed products that you are seeking duplicates of. Bring these to a print shop that advertises many custom services. A print shop operator will inspect the printed pieces and will point out some areas where embossing will increase the visual appeal of the printed items.

Embossing should be added in a balanced fashion. This will allow the eyes to easily scan a business card or another printed piece. Embossing is often combined with a foil stamp process. Foil is a product that can turn a dull business card or folder into a work of art. Embossed lettering that is added to foil will add a shiny element to each printed item that you are having the print shop duplicate.

Embossing and foil stamping will complement illustrations, photographs, basic typeset styles, and other features that you have added to each custom document or advertising piece that is being professionally printed. During your consultation with a print shop operator, compare the cost of standard printed items against embossed printed items and embossed/foil-stamped items. Use the cost spreads to help you choose the printing techniques for your custom business documents and advertisements.

For more information, contact commercial printing services near you.